Learning CPR for dogs is something that rarely comes to mind to most dog owners; yet when mentioned it's a realisation of how significant this is should the worst unfortunately happen. This campaign aims to promote the importance of learning CPR for dogs, whilst raising the profile of The Kennel Club.
Following the concept of 'Dog's Best Friend', with the related hashtag of #ImTrained; a friendly, clean, yet powerful visual is utilised through illustrations to attract the attention of your loving dog owner.
[Student Brief]

OTHER WORK

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