As a successful healthcare market research and brand strategy consultancy, Strategic North required an identity as part of their internal initiative — SN Way.
The SN Way incorporates five key principles which are utilised with every client project they approach. It was essential that the identity visual had to effectively communicate these principles in an interactive manner, for both new/junior members as well as those experienced.
The SN Way logo was an evolution to ensure familiarity within the Strategic North branding for all consulting team members.
Overall, a modular, geometric, yet legible aesthetic was utilised, following a concept of 'Constructing a Principle Infrastructure.' Visually conveying that each principle is integral in its own right, but once all assembled together, the principles are part of a holistic approach.