PG Sports is a local sports coaching company in and around the Macclesfield area. Its purpose is to drive an inspire people to embrace physical activity as a vehicle for self belief, and become the best version of themselves. Importantly though, the approach is fun, welcoming and inclusive — encompassing the simple concept of 'get active’.
The use of vibrant, playful colours, plus the movement of the logo contributed to this overall fun aesthetic. This style was then applied into digital collateral; where creative decisions were driven through deep consideration of the UX journey and the user's needs.
The digital experience had to reflect the accessibility nature of PG Sports as a whole, therefore simple in navigating and attaining information.
